Sunday, February 05, 2006

First Half Ads...Dismissable

I must say, the first half of the Super Bowl showcased some disappointing ads (and some disappointing offense from the teams). Worst so far would have to be FedEx, whose caveman ad was a lame attempt at humor while not providing an obvious enough link to the brand (yeah, it was about reliable shipping, but it was just a teeny part of the spot). So far I like the Pepsi/Diddy ad best--the catchy "brown and bubbly" song has been going through my head ever since the commercial aired, keeping Pepsi top-of-mind. Tops for humor would be Ameriquest, in an ad showing doctors killing a fly using the electric "clear!" paddles right when the patient's wife walks in. Mentions for cuteness go to the Ford Hybrid spot with Kermit the Frog and the Bud "streaker" ad.

I get into all types of music, but the Rolling Stones' halftime show is making me yawn...but dear God don't let Mick Jagger have a wardrobe malfunction...

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